1. The Problem
Inboxes have become inundated with click bait, predatory messaging, and ineffective fundraising emails that turn off potential donors rather than engaging them. Figuring out how to continue effectively raising money from email was a difficult challenge for our team, but our expert strategists didn’t give up.
2. The Plan
Instead of focusing on alarmist messages that set false expectations in order to improve open rates, we moved towards positivity and content that centered our clients’ campaigns to build real, lasting connections with voters and potential donors.
How does it work?
3. The Results
Our message-forward emails brought in $320,000 in Rural Georgia. We grew our email audience to 210,000 people, 90,000 active openers, and an 18% open rate. Each email with a fundraising ask brought in at least $500, allowing for more emails to be sent and more money to be raised.