Case Study: Fundraising With Peer-To-Peer Text Messaging
1. The Problem
Most texting firms focus on out-of-touch messaging, don’t have time to opt-out folks, and struggle with getting good data. By continuing to do more of the same, they turn off donors and voters and make them more likely to ignore messaging and asks from your campaign.
2. The Plan
Instead of staying complacent, our expert strategists work hard to acquire reliable data, create message-forward text scripts, opt-out wrong numbers and unsubscribes, and hit folks more than once. By introducing our candidates, following up, and re-soliciting around deadlines and special events, we’re able to significantly improve the RoI from your texting program.
3. The Results
Message forward texting with reliable data can provide a campaign with 40% of overall fundraising. With the ability to go through replies, suppress recently texted folks, and customize messages before, during, and after – we have found a significantly higher ROI than that of our competitors.
